Why do people buy from you? How to sharpen your offer
Everyone says quality and good service. That is why it no longer says anything. What makes you different, in one sentence your customer believes?
The AdSweet teamFor every businessSay what only you can say
Look at what you do differently from your competitors: you deliver faster, you specialise, you work with local products, you also come on Saturdays. Choose the difference that matters most to your customer.
Prove it
- Reviews and a score: ‘4.8 out of 5 from 320 reviews’.
- Numbers: ‘1,200 roofs repaired since 2009’.
- An example: a before and after photo, a customer telling their story.
Make a clear offer
An offer is what someone gets if they respond now. It doesn’t have to be a discount: free shipping from €50, a free first conversation, a small gift with the first order.
Take away the risk
Doubt costs you sales. A guarantee, free returns or ‘pay only after the job’ makes the step smaller.
Frequently asked questions
Do I have to give a discount to sell?
Not necessarily. A discount works, but people get used to it. Often something extra, less risk or a clear deadline works just as well, without your margin dropping.