AdSweet oryourself in Ads Manager?Both work with your account at Meta.
Ads Manager is Meta’s free tool where you set up your ads on Facebook and Instagram. AdSweet works with that same ad account, but sets up your campaign for you, checks your numbers every night and says in plain language what to do. You approve.
Start for free, no card needed.What you do yourself in Ads Manager.
- 01Setting up your campaignYou choose a goal, your audience, your budget and your placements, and you make your ads.
- 02Your trackingYou set up your pixel and check that it passes on sales or enquiries.
- 03Reading your numbersYou choose which columns to look at and what they mean for your business.
- 04AdjustingYou decide yourself when to switch off an ad, give more budget or make something new.
Side by side.
| Topic | Yourself in Ads Manager | With AdSweet |
|---|---|---|
| What it costs | Ads Manager is free. You only pay your ad budget to Meta. | Your ad budget to Meta, plus your plan: Free €0, Starter €97 or Pro €197 per month, excl. VAT. |
| Setting up your campaign | You do everything yourself. | AdSweet reads your website and sets up your campaign. You check it and approve. |
| What a sale may cost | You work it out yourself. | AdSweet works it out with your margin and compares every ad with it. |
| Follow-up | When you have time. | Every night, from Starter. In the morning your suggestions are ready. |
| Explanation | The numbers are there. What they mean for you, you read yourself. | In plain language, and Dot answers your questions with your own numbers. |
| Control | You set everything yourself. | You approve every suggestion. You can also keep working in Ads Manager yourself; AdSweet sees those changes and reports them. |
| Where your ads run | In your ad account at Meta. | In the same ad account at Meta. |
Doing it yourself suits you if
- You have the time and the desire to learn the trade.
- You want to choose every setting yourself.
- You have one campaign that is already doing well.
AdSweet suits you if
- You don’t know where to start in Ads Manager.
- You want to know every morning what works, without reading reports yourself.
- You want to see worked out what a sale may cost.
- You also want to learn: every term is in the glossary.
Start with Free.
Want to see it first? In Free you run one campaign with up to 5 ads, and AdSweet reviews your account once. You then make the changes yourself. Or start with the free audit: a score out of 100 and 3 things you can improve today.
Do the free auditQuestions about AdSweet and Ads Manager.
No, you don’t have to. You do need an ad account at Meta. If you still want to change something yourself, you can, and AdSweet reports that change.
No. In Meta Business Suite you manage your pages, your messages and your accounts. Ads Manager is the place where you set up your ads and look at their numbers. You also reach Ads Manager through Business Suite.
You get to know AdSweet. You run one campaign with up to 5 ads, you get one check of your ad account, and you have the AdSweet Academy. You make changes yourself. For suggestions every morning and everything in one click, take Starter.
Yes. Campaigns that were already running in your ad account stay visible in AdSweet.