Agency resultswithout the agency invoice.
AdSweet sets up your ads on Facebook and Instagram, checks them every night and tells you each morning what to do. You approve. Everyone starts with 30 days of Pro, free and no card needed.
Get to know AdSweet
For anyone who wants to see how AdSweet works first.
- 1 ad account1 ad accountYour ad account at Meta, where your ads run and where you pay for them. Most businesses have one.
- 1 campaign at a time, with up to 5 ads1 campaign at a time, with up to 5 adsYou set up your campaign yourself in AdSweet. If you want a new one, you replace the old one.
- One check of your adsOne check of your adsAdSweet reviews your ad account once and shows what could be better. You make the changes yourself. With Starter it takes one click.
- The AdSweet AcademyThe AdSweet AcademyShort videos and explanations of how AdSweet works.
AdSweet reviews your ads every morning
For local businesses and anyone just starting with advertising.
- Your strategy, tailored to your businessYour strategy, tailored to your businessAdSweet reads your website and lays out who your customers are, what you sell and how much you should spend.
- Suggestions every morning, carried out with one clickSuggestions every morning, carried out with one clickEvery night, AdSweet checks your ads. In the morning you see what works, what costs money and what to do. You say yes, AdSweet carries it out.
- Up to 3 campaigns, [unlimited, fair use PJ] adsUp to 3 campaigns, [unlimited, fair use PJ] adsEnough for a local business: for example one permanent campaign and two for special occasions.
- [Unlimited, fair use PJ] texts written for you[Unlimited, fair use PJ] texts written for youYou upload your photo, AdSweet writes the text to go with it, in the tone of your business.
- 10 AI images per month10 AI images per monthFor anyone who already has their own photos and wants a few more. You buy more images in the app.
- Follow 3 competitorsFollow 3 competitorsSee which ads they are running now, and for how long.
- 20 questions per month for Dot20 questions per month for DotDot is your assistant in AdSweet. Ask questions about your numbers, such as 'What is the best next step?'. Dot gives you advice, but does not carry anything out himself. That is possible in Pro.
- Alerts when something goes wrongAlerts when something goes wrongFor example when Meta rejects an ad or your costs suddenly rise.
- A report in your inbox every weekA report in your inbox every weekWhat you spent, what it earned, your best and your worst ad.
- Works with your ad account at MetaWorks with your ad account at MetaIntegrations with your online shop, Google Ads or Google Analytics are coming soon in Pro.
- 1 user1 userOnly you log in. More users are possible from Pro.
- Support by emailSupport by emailEmail your question, a human answers.
As if you had an agency
Replaces your agency. For online shops and companies with someone doing marketing.
- Onboarding with an expertOnboarding with an expertAn AdSweet expert sets up your strategy with you.
- An autopilot within your limitsAn autopilot within your limitsLet AdSweet do small things itself: raising the budget of a campaign that is doing well, or lowering it when results drop. You choose what is allowed and how far, with your own rules too. AdSweet never switches off an ad or a campaign by itself.
- [Unlimited, fair use PJ] campaigns[Unlimited, fair use PJ] campaignsAs many campaigns as your business needs, including one for every special occasion.
- 50 AI images per month50 AI images per monthEnough to test new ads every week. You buy more images in the app.
- A plan for your adsA plan for your adsAdSweet tells you which ads to make and for whom: for people who don’t know you yet, for people who are unsure, and for people who are ready to buy.
- Follow all your competitorsFollow all your competitors[Unlimited, fair use PJ], with a short summary every week of what stands out.
- Dot [without a limit, fair use PJ], and he sets up campaigns for youDot [without a limit, fair use PJ], and he sets up campaigns for youGive Dot your own images and say 'Set up this ad with these images'. Or have him work out a complete campaign from an idea, with images he makes himself. Dot sets the campaign up as a draft: you check it and put it online yourself. For a budget change or switching off an ad, he makes a suggestion, and it only happens after your click.
- A report in your inbox every morningA report in your inbox every morningWhat happened yesterday, what AdSweet recommends, and what to do today.
- All your integrations SoonAll your integrations SoonYour online shop (Shopify), Google Ads, Google Analytics, and your images from Google Drive, Dropbox, Canva or Figma. Meta works now, the rest is coming.
- All your numbers in one place SoonAll your numbers in one place SoonFacebook, Instagram, Google Ads, your online shop and Google Analytics together in one overview. You see Meta now, the rest is coming.
- 2 ad accounts2 ad accountsHandy if you have two businesses or two online shops. If you need more, take Agency.
- 5 users5 usersFor you and your team, or the person who does your marketing.
- A conversation with an expert every quarterA conversation with an expert every quarterAn expert looks at your ads with you and says what he would do.
- The basic module of the Ad AcademyThe basic module of the Ad AcademyFive lessons on how advertising on Facebook and Instagram works.
- Support by chat [chat PJ]Support by chat [chat PJ]Chat with us directly in the app.
AdSweet for all your clients
For agencies, freelancers and anyone with several businesses.
- 5 ad accounts, each extra account €100 per month5 ad accounts, each extra account €100 per monthEach account is one business or one client.
- 50 AI images per account per month50 AI images per account per monthEnough for every client to test new ads every week.
- All your clients in one overviewAll your clients in one overviewSee on one screen which client is fine and where action is needed.
- [Unlimited, fair use PJ] users, with permissions per client[Unlimited, fair use PJ] users, with permissions per clientDecide who may access which client, and who may only look along. Your client too.
- A report per account every morning, with your own logoA report per account every morning, with your own logoClient reports in your own branding, without AdSweet on them.
- Your own way of working as a templateYour own way of working as a templateSet your own rules for campaigns. AdSweet then warns you according to your way of working, not ours.
- Onboarding with an expertOnboarding with an expertAn AdSweet expert sets up your strategy with you.
- Priority chat [chat PJ]Priority chat [chat PJ]Your question comes first for our team.
- From 15 accounts: your own account managerFrom 15 accounts: your own account managerA fixed point of contact you call directly.
Which plan suits you?
Extras, when you need them
- Extra AI imagesIf you need more than your plan gives you, you buy them in the app.
- An extra ad account€100 per month, in Agency.
- Extra help from an expertDo you want to look at your whole ad account together again later? Get in touch.
- Having videos madeOur team films videos for your ads. Get in touch.
- Onboarding on site or onlineDo you want the onboarding with an expert at your place, or is it not included in your plan? Get in touch.
You see the prices of extra AI images and extra accounts in the app. For the rest, ask us for a price.
- Everyone starts with 30 days of ProFree and no card needed.
- Cancel monthly afterwardsOr cheaper per quarter or per year.
- No percentage of your ad budgetYou pay that directly to Meta.
For online shops, service providers and local businesses that want to advertise on Facebook and Instagram themselves, even without marketing knowledge.
- Online shops
- Hair salons
- Roofers
- Restaurants
- Beauty salons
- Accountants
- Bike shops
- Photographers
- Interior shops
- Garden designers
- Bakeries
- Coaches
- Physiotherapists
- Candle makers
- online shop
- service provider
- local business
Everything side by side
Swipe sideways for Pro and Agency.
| Feature | Free | Starter | Pro | Agency |
|---|---|---|---|---|
| Limits | ||||
| Ad accountsYour account at Meta where your ads run. One per business. | 1 | 1 | 2 | 5, extra €100 per month |
| UsersPeople who can use AdSweet with you. | 1 | 1 | 5 | [unlimited, fair use PJ], with permissions per client |
| CampaignsHow many campaigns you run at the same time through AdSweet. | 1, with up to 5 ads | up to 3, [unlimited, fair use PJ] ads | [unlimited, fair use PJ] | [unlimited, fair use PJ] |
| Setting up | ||||
| Tailored strategyAdSweet reads your website and lays out your customers, your offer and your budget. | not included | included | ✓, together with an expert | ✓, together with an expert |
| Many ads online at the same timeDozens of ads in one go, with the right names and tracking. | not included | included | included | ✓, for several clients at once too |
| Having texts writtenTexts and opening lines for your ads, in your tone. | not included | [unlimited, fair use PJ] | [unlimited, fair use PJ] | [unlimited, fair use PJ] |
| AI imagesImages in every Facebook and Instagram format. You can buy more. | not included | 10 per month | 50 per month | 50 per account per month |
| A plan for your adsWhich ads you make, for which client, in which phase. | not included | not included | included | included |
| Following your competitorsTheir running ads, how long they have been running and with what message. | not included | 3 | all, with a weekly summary | all, per client |
| Your own way of working as a templateYour own rules for campaigns, applied again for every client. | not included | not included | not included | included |
| Follow-up | ||||
| Check of your adsAdSweet compares every ad with your goal and says what to do. | once | every night | every night | every night |
| Carry out suggestions with one clickYou say yes, AdSweet makes the change in your ad account. | not included | included | included | included |
| Autopilot within your limitsAdSweet adjusts the budget of a campaign, within the limits you choose. It never switches anything off itself. | not included | not included | included | included |
| AlertsA message when something goes wrong or stands out. | not included | included | included | included |
| Activity logEverything that changed, by whom, and the button to undo it. | included | included | included | included |
| Insight | ||||
| Report in your inboxYour numbers and what to do, without logging in. | not included | every week | every morning | every morning per account, with your own logo |
| IntegrationsWhich other tools you connect to AdSweet. | Meta only | Meta only | Meta, the rest Soon | Meta, the rest Soon |
| All your numbers in one placeFacebook, Instagram, Google Ads, your online shop and Google Analytics together. | not included | not included | Soon | Soon, per client |
| All your clients in one overviewWhich client is fine and where action is needed. | not included | not included | not included | included |
| Help | ||||
| Dot, your assistantAsk anything about your ads, in plain language. In Pro you give him your images and he sets up campaigns for you, as drafts that you check and put online yourself. | not included | 20 questions per month, advice only | [unlimited, fair use PJ], with your own images, and he sets up campaigns for you | [unlimited, fair use PJ], with your own images, and he sets up campaigns for you |
| AdSweet AcademyHow AdSweet works, in short videos. | included | included | included | included |
| Ad AcademyLearn to advertise yourself, from the basics to reading your numbers. | not included | not included | the basic module | the basic module |
| Onboarding with an expertAn AdSweet expert sets up your strategy with you. | not included | if you buy during your trial month | included | included |
| Quarterly call with an expertEvery quarter you look at your ads together. | not included | not included | included | included |
| Own account managerOne fixed point of contact. | not included | not included | not included | from 15 accounts |
| SupportHow to reach us. | AdSweet Academy | chat [chat PJ] | priority chat [chat PJ] | |
| Start for free | Start 30 days free | Start 30 days free | Start 30 days free | |
Frequently asked questions
Another question? All the answers are on the pricing page, and the glossary explains every term.
AdSweet is an app from Belgium that lets anyone advertise on Facebook and Instagram, even without being a marketer. It is made for online shops that do everything themselves, service providers with a small marketing team and local businesses that want to be better known, such as a hairdresser, a baker or a shop. If you run ads for several businesses, there is the Agency plan.
Everyone starts with 30 days of Pro, free and no card needed. You get almost everything in Pro, except the onboarding with an expert. That only starts once you pay: it is included in Pro and Agency, and in Starter if you buy during your trial month. An AdSweet expert then sets up your strategy with you. At the end you see, for each plan, what you keep and what you lose, and which plan we recommend based on what you did. If you choose nothing, you carry on with Free.
You get to know AdSweet. You run one campaign with up to 5 ads, you get one check of your ad account, and you have the AdSweet Academy. You make changes yourself. For suggestions every morning and everything in one click, take Starter.
Starter reviews your ads every morning and carries out suggestions with one click. It is made for local businesses that take their own photos. Pro replaces your agency: an expert helps set up your strategy, the autopilot adjusts the budget within your limits, Dot sets up campaigns for you, and you get 50 AI images, all your competitors tracked and a report every morning. Soon you can also connect your online shop and Google. If you have an online shop, you need Pro.
In Starter you can ask Dot 20 questions a month about your numbers, such as "Why did my ad do worse?" or "What is the best next step?". Dot gives advice, but carries nothing out. In Pro and Agency Dot can do more: you give him your images, you speak your question and you say "Set up this ad with these images", or you have him work out a complete campaign from an idea, with images he makes himself. Dot sets that campaign up as a draft. For a budget change or switching off an ad, he makes a suggestion. Putting something online or switching it off is something you do yourself, with a click.
No. AdSweet is made for people who are not marketers: you don’t need to work in Ads Manager yourself and every word is explained in plain language. The strategy comes from advertising experts and you approve. If you do want to learn, every term is in the glossary.
No, not to get started. The trial month of 30 days of Pro and the Free plan need no card. You only enter your card when you choose a paid plan.
No. You only pay for your plan, a fixed amount per month. You pay your ad budget directly to Meta, and AdSweet takes no percentage of it.
No. AdSweet never switches off an ad by itself. It says what it sees and why, and you click.
Yes. In the app you can buy extra images, from Starter. An image only counts when you use or download it; looking at variants is free.
Yes, in Agency, for €100 per month per account. Agency already includes 5. Pro includes 2; if you need more, take Agency.
A course to learn to advertise yourself, from the basics to reading your numbers. The basic module is in Pro and Agency. The full Ad Academy is coming soon and you buy it separately, once.
Because you don’t need to be a marketer. You don’t have to work in Ads Manager yourself, the strategy comes from advertising experts and AI checks your numbers every night and suggests each morning what could be better. AdSweet works with your margin, explains each suggestion in plain language and does nothing without your yes. Soon it will also put Meta next to Google Ads and your online shop.
The account at Meta where your ads on Facebook and Instagram run and where you pay for them. Most businesses have one.
You can always see how much you have left. If you hit a limit, you wait until your limits refill, every month on the day you started, or you choose a bigger plan. Your campaigns keep running, and you can always switch off an ad that is losing money.
Yes. Moving to a higher plan happens straight away, and you only pay the difference for the rest of the period. Moving to a lower plan takes effect at your next payment.
No, all prices exclude VAT. With the link "Show prices with VAT" you see them including 21% VAT.
You need an ad account at Meta, because that is where your ads run and where you pay for them. Working in Meta Business Suite or Ads Manager yourself is no longer necessary.
Not yet. AdSweet sets up your ads at Meta, on Facebook and Instagram. The connection with Google Ads is coming soon in Pro and Agency: you will then see your Google campaigns next to those from Meta, in one overview.
AdSweet was made by three owners of marketing agencies in Belgium, who have been setting up ads for Belgian businesses for years. Pieter-Jan is the ad expert: his approach is built into the app and into Dot. Marco builds the app and keeps your data safe. Bram brings AdSweet to market. If you would rather work with an expert, you can come to us. On the About us page you can get to know them.
Free costs €0. Starter costs €97, Pro €197 and Agency from €397 per month, excluding VAT. You get 10% off per quarter and 3 months free per year. You pay your ad budget separately, directly to Meta.
Your ad budget: you pay that directly to Meta. You also pay separately for extra AI images, having videos made and extra help from an expert, such as an on-site onboarding, only if you want them.