Your marketing year in Belgium: the moments you don’t want to miss

Some weeks sell better on their own, if you are ready for them. Put these moments in your diary now.

The AdSweet teamFor online shops and local businesses

The year in brief

January: the winter sales from early January, and new year’s resolutions.
February: Valentine’s Day on 14 February.
March or April: Easter.
May: Mother’s Day on the second Sunday of May. In Antwerp on 15 August.
June: Father’s Day on the second Sunday of June.
July: the summer sales from early July, and the holidays.
August and September: back to school.
October: Halloween on 31 October.
November: Black Friday, in 2026 on 27 November, and Cyber Monday on 30 November.
December: Saint Nicholas on 6 December, Christmas and New Year.

Start a few weeks ahead

People start searching before they buy. Start your ads two to three weeks before the moment, so Meta has time to find the right people.

Expect more expensive weeks

Around Black Friday and the holidays many more businesses advertise. The costs of reaching people then rise. So start earlier, and keep your best images ready.

Choose your moments

Not every moment suits every business. A florist has Valentine’s Day and Mother’s Day, a bike shop the spring, a school-books shop September. Choose a few and do them well.

Frequently asked questions

Do I have to take part in Black Friday?

Only if it suits your business. You can also choose something extra instead of a discount, or a calm message in between all the promotions.

Back to all articles