Your holiday campaign: a plan from now until January
The busiest weeks of the year are coming. If you start now, you are ready when everyone wants to advertise at the same time.
The AdSweet teamFor online shops and local businessesEnd of October: get ready
- Choose your gift products or your offer for the holidays.
- Make your images and videos now, not in December.
- Check until when you can deliver for Christmas.
Early November: get known
Show your business to new people before the rush begins. Whoever gets to know you now will buy faster later.
End of November: Black Friday and Cyber Monday
In 2026 they fall on 27 and 30 November. If you take part, announce your offer a few days ahead to people who already know you.
December: Saint Nicholas and Christmas
Put a clear last order date in your ads: ‘Ordered before 18 December, under the tree on time’. After that day, send people to gift vouchers or collection.
January: the sales
The winter sales start in early January. Whoever looked at your shop in December is now a good customer for your sale ad.
Frequently asked questions
How early should I start?
The earlier, the cheaper. Early November is a good time to start, end of October to get everything ready.