Pieter-Jan
Pieter-Jan knows how to sell with ads. He decides how AdSweet sets up your campaigns, and he teaches Dot to advise the way he does for his own clients.
Owner of FullyBookedWho is Pieter-Jan?
Pieter-Jan is the owner of FullyBooked, an online marketing agency that helps businesses and online shops grow with ads. He sets up campaigns, follows them up and works out why one sells and another does not.
His starting point: many businesses put thousands of euros into ads, while their enquiries get lost because nobody follows up quickly, or their customers drop out at the shopping basket. Then ads cost money without earning anything.
At AdSweet he sets the strategy: how a campaign is built, which numbers matter, when an ad gets more budget and when it had better stop. He teaches Dot to advise the way he does, based on what worked for his clients. So your campaign follows the approach of someone who does this every day, even if you have never advertised.
What Pieter-Jan pays attention to
- Do the maths firstWhat a customer may cost, before any money goes to ads.
- What happens after the clickA quick follow-up and a smooth checkout matter as much as the ad.
- Patience with numbersAn ad gets a fair chance first before you judge it.
