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AdSweet · 18 September 2026 · 2 min read

What AdSweet does with your ads every night

Every night, AdSweet fetches yesterday’s numbers and compares every ad with your goal. In the morning a short list is ready with what to do. AdSweet never switches off an ad by itself. This is what such a night looks like.

The AdSweet teamFor every business

Yesterday’s numbers

Every night, AdSweet fetches yesterday’s numbers from your ad account at Meta: what you spent, how many sales or enquiries that brought in and which ad did the work.

Every ad against your goal

AdSweet compares those numbers with your goal. For an online shop that is your break-even ROAS, for a service provider what an enquiry may cost. That way you see straight away what earns money and what costs money.

You are told when something goes wrong

Costs that suddenly rise, an ad that Meta rejects, a pixel that no longer measures: you get an alert for that.

In the morning: Today

On Today are your suggestions, the most important first, with the numbers and the reason. One click and it’s done. Everything is in your activity log and can be undone.

Frequently asked questions

Do I have to log in every morning?

No. With Pro or Agency you get a report in your mailbox every morning, with Starter every week. With Free you get no report by email. You log in when you want to carry out a suggestion.

Start for free30 days of Pro, free and no card needed.