Ads for service providers: from click to enquiry
A click is not a customer yet. For a service provider, most of the money lies between the enquiry and the first job.
The AdSweet teamFor service providersA Meta form or your own website?
With a Meta form, someone fills in their details without leaving Facebook or Instagram. That often gives more enquiries, sometimes from people who are less sure. A form on your own website usually gives fewer, but from people who know better what they want. Try both and see which brings in more jobs.
Ask the right questions
One or two extra questions help you recognise good enquiries: which service, where, when. Too many questions put people off.
Answering fast pays off
Whoever asks for a quote often asks several people. Whoever calls first often gets the job. Try to respond within the hour, even if it is a short message saying you’ll call tomorrow.
Measure what a customer costs, not just an enquiry
A cheap enquiry that never becomes a customer is expensive. Keep track of which enquiries became jobs. That way you know which ad really earns money.
Frequently asked questions
How much may an enquiry cost?
Work backwards from what a job brings in and how many enquiries become customers. The bigger your jobs, the more an enquiry may cost.
Should I put my price in the ad?
A ‘from’ price filters out people who have too little budget. You then get fewer, but better enquiries.