People who already showed interest: how retargeting works
Retargeting is advertising to people who already know you: people who visited your website, watched your video or follow your page. Most people don’t buy on their first visit, and this is how they see you again.
The AdSweet teamFor online shops and service providersWhat retargeting is
With retargeting you show an ad to people who already did something with your business: visited your website, put something in their basket, watched your video or follow your Instagram. They already know you, so your message can be different.
A different message for people who already know you
- Remind them of what they looked at.
- Take away doubt with reviews or a guarantee.
- Answer the question they still have: delivery time, price, how it works.
- Give a reason to decide now.
Keep it short and friendly
Whoever sees the same ad ten times gets irritated. Limit retargeting to a few weeks after a visit, and exclude people who have already bought.
Frequently asked questions
Isn’t retargeting pushy?
Not if you keep it short and say something new. A helpful reminder feels different from the same ad every day.