Is your product page ready for ads?
Your ad brings people as far as your online shop. Your product page has to convince them. Go through this list before you spend your budget.
The AdSweet teamFor online shopsThe checklist
- Does the page load quickly on a phone, even on 4G?
- Can you see the price, the delivery time and the shipping costs without scrolling?
- Are there photos of the product in use, not just on a white background?
- Are there reviews or a score?
- Can you pay with Bancontact and the other methods Belgians use?
- Is there one clear button to order?
- Does the page say the same as your ad?
Send people to the right page
If your ad shows a product, send people to that product, not to your homepage. Every extra click to find something again costs you sales.
What your ad promises must be true
If your ad says ‘free shipping’, put it at the top of your page too. People who find something different from what they expected leave quickly.
Frequently asked questions
Homepage or product page?
The page that fits your ad best. One product: the product page. A collection or a promotion: a collection page.
How do I know if my page is fast enough?
Test it with a free tool such as Google’s PageSpeed Insights, and look mainly at the mobile score.