Advertising as a local business: how to reach people in your neighbourhood
You don’t want to reach the whole of Belgium, just the people who can get to you. That makes advertising simpler and cheaper than you think.
The AdSweet teamFor local businessesChoose a radius around your business
In Meta, set a radius around your address. How big? As far as your customers are willing to travel. For a hairdresser or baker that is often a few kilometres, for a garden designer or wedding photographer much more.
Show your business and your people
People also choose a local business for the people who work there. A short video of your team at work does more than a nice stock photo. Show what it looks like at your place, and walking in for the first time already feels familiar.
Name your town
‘In Hasselt’, ‘in the centre of Bruges’, ‘right next to the station’: a place name in your text or image makes it clear straight away that it is about their neighbourhood.
Give a reason to come now
- A moment: ‘Still space on Friday evening.’
- Something new: ‘From this week also brunch on Sundays.’
- A season: ‘Your garden ready for spring.’
Make the next step easy
Let people book an appointment, call or send a message straight away. Every extra click costs you customers. Keep your Google Business Profile and your opening hours up to date too: whoever sees your ad often looks you up again.
Frequently asked questions
How big should I make my radius?
Start with the distance your regular customers travel now. If your budget is small, rather keep the radius smaller: that way the right people see your ad more often.
Does it also work without a website?
Yes. You can send people to your Instagram, a booking page or WhatsApp. With a page of your own you can measure better what your ad brings in, though.